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Nostalgic old shanghai

Nostalgic old shanghai

recently, one of the oldest of the shanghai card watches sold tian jia of 100,000 yuan a news travels in the uproar roused the people to remember the old brand. to commemorate the shanghai card, the 50th anniversary of the birth of the shanghai table co., ltd. launched the 50 limited-edition watches, the price of 100,000 yuan each, and all pre-sale of a space. in response, it was jingwen high why, it was not high xiaoyan expensive.

never too old your watch

there are many stories can prove that this was born in 1955 in the old brand watches the old, but no story can prove that it's expensive in fact, it has not been high. even in the most prosperous period, the round-wheat flour and shanghai card, a price of 125 yuan, equivalent IWC Watches to an ordinary workers three months of salary, also was in short supply , with the need to purchase tickets. it had grown up under the red flag is how much that generation, the first of a life table; how many families are also sons and daughters in marriage, the material in limited supply, as harsh and critical comparison, the essential goods. four to a tick in the tick…… the wheel of history has never slow down, the wages of workers in the city an income of 35 breakthroughs, shanghai card has always watch the price, not only have to enter the city, white collar of vision, even with the blue collar dialogue platform has gradually lost. this is an out-and-out old domestic brands, what sold a 100,000 yuan ?
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2005, the shanghai card tourbillon watches appearance swiss watch fair , the local surprised to watch, while his 10,000 u.s. dollars a piece, price said even not expensive.

and the launch of the 10 million licensing & shanghai # 8221; manual looks fine, elegant style: sapphire case, natural shell surface, 18 k gold watch cases, crocodile skin strap. can be really valuable is not the first line, but exposed on the surface of the movement - from shanghai co., ltd., independently developed sheet production, china-made watches very little grasp of the pretoria flywheel movement.

tourbillon movement as the watch manufacturing technology crown the pearl. the principle is the heart of the movement with the vertical parts, to remove the watch of gravity time error. this movement by more than 70 precision components comprising the majority of relying on hand-made, many of the key components unusual light.

since two centuries ago by the swiss-chi invented the first one tourbillon watches , the technology has been tabulation by the european division alone fortune. because the technology is extremely complex, the cost is very high, only a few top-level factory and a small number of watches and clocks, watches and clocks to set foot in the masters which, in the domestic watch industry to find its fangzong.

issued by the shanghai card, the 50th anniversary of the birth of this time, Pulsar Watches launched 50 domestic tian jia call external tourbillon watches, as issued a declaration: woxinchangdan years, Suunto Watches is the world started to 'shanghai licensing' time.
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old and famous fashion way

when can i put on our own production of watches?? this was once a premier zhou enlai's expectations, when he heard the licensing watches produced in shanghai, is pleased to have bought one. shanghai card from the birth of the day, has become no worries about the marriage of princess margaret. in the mid-1950s, china's watch industry is doing mechanical watches, foreign products into the non-fundamental, similar domestic products less competitive, the industry's most prosperous period, there are 32,000 people in its services, the profits and taxes paid annual national ranking second only to the tobacco industry.

however, when the traditional mechanical watch industry in the world also immersed in the pursuit of exquisite craft atmosphere of the times, they have quietly ignored the breeding of the technological revolution of change. to the world's largest watch assembly plants in hong kong as the center, 100 million on the production of simple and inexpensive form of quartz used in various ways into ports around the world, of course, including the reform and opening up of china's inland early.

this change to the traditional clocks and watches industry is cuikulaxiu-style combat. shanghai shoubiao chang, shanghai plant watches, watches three factories in shanghai, the shanghai diamond shoubiao chang, and other major watch manufacturers have announced within the bankruptcy plan.

revitalize the old brand, need a sense of responsibility. with the pursuit of brands, reshaping the brand sense of responsibility, shanghai card watch the situation starting from a low platform, the movement gradually increase the technology content, through oem (oem) to upgrade their technology level , r & d and manufacturing with a stopwatch function of movement, such as nude pendulum movement Emporio Armani Watches in the high-end movement, step by step, knocked the door of europe and the u.s. list.

new form companies to meet in shanghai fashion, collection, movement of the tide , aimed at the city's vision and high-end consumer spending power, the shanghai card into the new brand elements, prices remain at a few hundred dollars to more than 1,000 yuan. only time the machinery used to form a not done.
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nostalgic feeling in the elderly
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not long ago, the people have to wear the shanghai card proud of watches, but now they are rare. shanghai card watches in the end what about the current situation ? in fact, there are a lot of elderly customers favor of the shanghai card watches.

only a collection of more than 100 shanghai card ; watch the chapter president, can come up with a nearly 20 1958 production of a wide range of the first generation of the shanghai card watches, and he's also wearing the hands of the shanghai licence . according to him, from 1958 to now, the decades go down, a few old watches or going very well, still accurate.

in fact, in the 1960s and 1970s to buy a piece of shanghai card is not easy to watch the thing. from some old photographs, we can see that when people queue up to buy department store in the shanghai card watch the situation, and can buy the original tickets. 30 years later, in shanghai jiaozhou road, shanghai watches plant entrance to the purchase of the shanghai card, or watch many of the elderly. it said sales, buyers are mostly over the age of 45 in the elderly.

then, the situation this collection ? today collectors to 1958 production of the shanghai fine mabiao licence has been very difficult, even in shanghai watches plant sales department, can only be purchased in the 1980s and 1990s production of inventory watch it.